MOROCCO MARKET ACCESS PROGRAM

In the past ten years, Morocco has gained an international recognition as a dynamic center for trade and an entry point for entire Africa as well as the Middle East. Its geographic location, growing economy, political stability among other factors, have given Morocco an advantageous edge for investors from around the world.

The objective of this promotional activity is to strengthen the relations with existing and potential Moroccan buyers of U.S. rice, and to encourage them to buy more volumes and different types of U.S. rice; thus boosting the total annual sales and increasing the market share in favor of USA.

USRPA will work with governmental staff and targeted traders to introduce them to U.S. rice products and suppliers. Special printed materials, such as brochures with information and recipes, will be developed and utilized during these visits as part of our campaign.

Store checks will be conducted in Morocco at supermarkets and stores. Rice on the retail market is supplied by local rice producers as well as imported from different sources, including India, Thailand, Cambodia, France and Belgium.